Interactive video. It’s not just the latest fad; it’s powerful, engaging and here to stay.

This is the teaser trailer for Honda’s “The Other Side” campaign for the Civic Type R.

 

Follow this link and get your finger ready over the “r” key on your keyboard to experience both sides of this beautifully crafted interactive video.

Credits:

Agency: Wieden + Kennedy London

Creative directors: Scott Dungate, Graeme Douglas

Creatives: Scott Dungate, Graeme Douglas, Paul Knott, Tim Vance

ECDs: Tony Davidson, Kim Papworth

Production company: Somesuch

Director: Daniel Wolfe

Interactive production company: Stinkdigital

Editorial company: Trim

VFX company: The Mill