In this short video we walk you through an e-shot campaign sent to prospects and also visitors to the garden building manufacturer’s stand of CCS Midlands at Grand Designs.

Sending e-shots is an extremely effective way of communicating with your target customers. However, how do you gauge which parts of your e-shot are performing best?

We take you to some useful tools within Mailchimp where you can view results and see which of your various elements are performing best in terms of engagement via click-throughs.

We’re using Mailchimp to hold the lists, build out the e-shots and deliver them to the prospects. We walk and talk you through the process with a screen recording.

The tools in the dashboard allow you to go back over your campaigns and dig into the results. Drilling down into the specific areas that chimed-in with your prospects points you to do more of what’s working well and less of what didn’t capture attention.

If you’d like to explore how e-shots could help your organisation please click here to get in touch.

This is the video that we linked to from the e-shot:

Let’s explore how to test video embed codes online to make sure that the video is going to appear correctly and more importantly, play out smoothly online when you publish it on your website.

Try this free online tool. In this short online demonstration, we walk you through the process.

To take a look for yourself, follow this link: http://www.play-hookey.com/htmltest/ All you need to do is paste in the embed code in the white panel on the left hand side of the screen. Then, click the button marked, “show page”. The results will display on the right hand side of the screen. The testing platform is also responsive so you can easily check to see how your video reacts to changing the browser size.

It also works perfectly to check any HTML that you have put together; it could be a passage of text with formatting, a contact form, combination of text and images, indeed anything that’s in HTML code will be compatible to show you immediately how it will look online.

Within the test, tutorial video, we’ve added a privately hosted video that contains an automatic redirection at the end to take the viewer seamlessly to the next, logical destination in their customer journey. The video is all about an awards ceremony and the next stage takes the visitor directly to the more detailed entry area of the website. The test platform is the perfect proving-ground for checking all links and actions before going live.

If you’d like to find out how privately hosted video could help your organisation please click here to get in touch.