In this short video we walk you through an e-shot campaign sent to prospects and also visitors to the garden building manufacturer’s stand of CCS Midlands at Grand Designs.

Sending e-shots is an extremely effective way of communicating with your target customers. However, how do you gauge which parts of your e-shot are performing best?

We take you to some useful tools within Mailchimp where you can view results and see which of your various elements are performing best in terms of engagement via click-throughs.

We’re using Mailchimp to hold the lists, build out the e-shots and deliver them to the prospects. We walk and talk you through the process with a screen recording.

The tools in the dashboard allow you to go back over your campaigns and dig into the results. Drilling down into the specific areas that chimed-in with your prospects points you to do more of what’s working well and less of what didn’t capture attention.

If you’d like to explore how e-shots could help your organisation please click here to get in touch.

This is the video that we linked to from the e-shot:

Let’s explore how to test video embed codes online to make sure that the video is going to appear correctly and more importantly, play out smoothly online when you publish it on your website.

Try this free online tool. In this short online demonstration, we walk you through the process.

To take a look for yourself, follow this link: http://www.play-hookey.com/htmltest/ All you need to do is paste in the embed code in the white panel on the left hand side of the screen. Then, click the button marked, “show page”. The results will display on the right hand side of the screen. The testing platform is also responsive so you can easily check to see how your video reacts to changing the browser size.

It also works perfectly to check any HTML that you have put together; it could be a passage of text with formatting, a contact form, combination of text and images, indeed anything that’s in HTML code will be compatible to show you immediately how it will look online.

Within the test, tutorial video, we’ve added a privately hosted video that contains an automatic redirection at the end to take the viewer seamlessly to the next, logical destination in their customer journey. The video is all about an awards ceremony and the next stage takes the visitor directly to the more detailed entry area of the website. The test platform is the perfect proving-ground for checking all links and actions before going live.

If you’d like to find out how privately hosted video could help your organisation please click here to get in touch.

Getting ready for Grand Designs is quite a challenge; there’s lots to think about. First of all you need to make sure you have an impressive stand in order to capture the attention of the throng of visitors.

There’s a lot of other stands all competing for the visitors’ attention meaning a sleek, attractive and professional set up is merely the “price of admission”.

Grand Designs Birmingham Media Message Dave Myatt

So how do you make sure that you have the best possible chance of getting the passers-by to come onto your stand? Eye-candy. Something to catch the eye, grab the interest of people quickly, before they’ve drifted past and moved onto another stand.

Prominently positioned, large screens playing high quality videos that showcase your business’s credentials are a great place to start.

Here’s one we prepared for CCS Midlands earlier, much earlier infact, as this was shown at last year’s Grand Designs. Click to view the video.

With a brand new factory, new machinery and additional products to showcase we’ve filmed fresh footage to build further on the offering to the end customer.

Preparing for Grand Designs at NEC Birmingham

Watch this space and if you fancy a day out do come along to see the team (and video!) on the CCS Midlands stand at Grand Designs at the NEC Birmingham from 11th to 15th October.

No, YouTube isn’t angry. YouTube Red is their spin-off service that allows paid subscribers to watch videos without ads, download videos for watching offline for upto 30 days and lets you listen to videos with the screen off. They call this, “background play”.

Unless I’m missing something obvious, “background play” isn’t exactly revolutionary – closing your eyes would have a similar result!

Media Message Blog Image YouTube Red Extract1

Here’s what CNet’s Sarah Mitroff thinks about it.

Currently it’s only available in the US and it’s $9.99 per month, which equates to around £6.50. There are suggestions that it may be rolled out more widely soon, if it’s well received.

Vanity Fair thinks YouTube may ruin itself with this step-change. You can read their report here.

The big-guns at YouTube say that it’s bringing a whole new user-experience to its fans. One aspect they may have missed is that although people tend to say they don’t like the adverts, in practice they’ll either skip or, if the content is interesting/entertaining enough, watch it anyway. Some of the best videos I’ve seen on YouTube have been commercials, most frequently delivered on a pre-roll.

Gizmodo tech expert commentator, Adam Clark Estes thinks there’s lots of confusion about what YouTube Red delivers and who’s going to benefit most.

Media Message Blog Image YouTube Red Extract2

With a billion visits each month, YouTube won’t need many of its followers to take up the option in order to bag another very substantial boost to its revenues.

Perhaps YouTube Red is conceived to break down the power of the successful content creators?

TechCrunch’s Josh Constine has a slightly different take on it here.

With an ever-increasing music-fan base turning to YouTube to listen to their favourite tracks, how will it deal with licencing, royalties, copyrights and ensuring artists are paid properly?

Has there been some mission-creep here? YouTube could become a complete on-demand platform for music. If so, it could be Apple Music and Spotify that see Red!

If you’ve used YouTube for promotional or marketing activity I’d be really interested to hear what you think and if you’d like to discuss it further you can click here to message me or give me a call on 07788 436400.

YouTube Sees Red – Credits and Links

https://www.youtube.com/red

http://www.cnet.com/how-to/youtube-red-details/

http://www.vanityfair.com/culture/

http://gizmodo.com/youtubers-are-up-in-arms-about-youtube-red

http://techcrunch.com/2015/10/21/youtube-red/

http://www.apple.com/uk/music/

https://www.spotify.com/uk/

Click to connect

facebook_icon1 twitter_icon1 google_icon1 youtube_icon1 facebook_icon1

Google’s latest thing is called Art, Copy, Code. Might not sound too exciting on the face of it but before you judge, take a look.

If you need teasing further to tempt you to click, I’d be willing to bet you a cup of coffee that you’ll be impressed.

It’s video but with a twist. There’s interaction and customisation going on in the background. So you get to see a tailored, personalised video with elements that adapt and change.

Don’t believe me? Click on this link, then watch the dynamic film a couple of times and spot the differences.

Media Message Blog Art Copy Code Dynamic Film

This clever technology has already been put to work for brands like sports apparel manufacturer Nike, gaming monster EA Sports, fashion heritage label Burberry and world famous motor manufacturer Volkswagen.

The Volkswagen SmileDrive app is ingenious. Interactive, compelling and achieving wide appeal. Shortly after its highly successful launch 67% of its users were non-VW drivers. Can you imagine how hacked off some of the other major motor manufacturers are? Art Copy Code are creating ground-breaking ideas to connect brands to potential customers.

Media Message Blog Art Copy Code VW SmileDrive

Burberry’s Kisses campaign allows users to send virtual kisses on a journey to their recipient. Wherever in the world they happen to be, the journey is visualised on screen and follows landmarks as it goes. Interactive, engaging, memorable, clever and absolutely on-brand.

Have a look for yourself.

Media Message Blog Art Copy Code Burberry Kisses Campaign

Now, if I can just find a way to make it drive new business development openings…..

If you’re planning getting video working for your business or want to explore video content creation, click here to message us or give me a call on 07788 436400.

About the author:

Dave Myatt has spent thirty years in media and produces video content.

Incredible Video From Google – Art Copy Code Credits and Links

https://www.youtube.com/

http://www.google.com

https://mediamessage.co.uk/professional-corporate-videos/

https://mediamessage.co.uk/contact-us

http://www.artcopycode.com/campaign/volkswagen

http://www.artcopycode.com/campaign/burberry

http://www.nike.com/gb/en_gb/

https://www.easports.com/

https://uk.burberry.com/

http://www.volkswagen.co.uk/

Video content from awards is an excellent way to get more marketing mileage from your event. It costs a lot of money to stage an awards ceremony. It makes absolute sense to gain the most traction you can from your investment. Video works hard for you and your business long after the thrill and fun of the event has passed by. Well filmed, well edited videos tell stories and they have a very long shelf life.

Media Message Blog ImagVideo Content from Celebrating Construction AwardsMedia Message Blog ImagVideo Content from Celebrating Construction Awards ICC Birmingham

Here’s a blurry selfie just before the awards evening commences at the ICC in Birmingham. Celebrating Construction and Built In Quality Awards welcomed 660 guests. We filmed footage to create a promotional video plus interviewed winners and sponsors to congratulate them on their achievements.

The resulting video content will be seen on multiple websites, YouTube and used for a range of social media updates and promotional links.

Media Message Blog Image from Celebrating Construction Awards 2015

Even if the videos only reached the immediate guests then the investment would be worth it. They will reach further. Much, much further.

Video content from awards creates positive content. People have won something. They have been recognised as the best in their particular field. Applauded and congratulated by their peers. What’s not to like? Yet so often these precious moments are gone as quickly as they arrived. Then all too soon become a distant memory.

Photographs are a great way of reminding us. However video instantly tells the story, shows the emotion and really engages with the audience.

The videos created will be titled and tagged appropriately so as well as being shared extensively through various networks they will also be searched for and found. People now actively seek out video content via numerous platforms. YouTube leads the way in this area. It’s second only to Google when it comes to search requests. So if you want your brand to be “fishing where the fish are” then YouTube is where you should be laying your bait.

We’ll share some of the stories created very soon. For now, it’s back to the editing!

If you’re planning an awards ceremony and want to explore video content creation, click here to message us or give me a call on 07788 436400.

Video Content from Awards – Credits and Links

http://west.celebratingconstructionawards.org/

http://west.celebratingconstructionawards.org/biq

https://www.youtube.com/

http://www.google.com

http://west.celebratingconstructionawards.org/2015-photo-album

https://en.wikipedia.org/wiki/Social_media

https://mediamessage.co.uk/professional-corporate-videos/

https://mediamessage.co.uk/contact-us

 

 

No one can deny the success of Google. In the world of marketing, if your brand can evolve into the verb, it’s fair to say you’ve cracked it. Success is yours-very well done.

Nowadays we don’t just research something online, we “Google it”.

Hoover did it. And it lasts a long time. Mr Dyson must be furious when he hears people in focus groups talking about “Hoovering with the Dyson” or “I need a new Hoover, I think I’ll go for that cordless Dyson”.

Google_-__Private_Browsing_

Google’s rise to the top our awareness has been meteoric but not without its own growing pains. Its first search engine incarnation was called BackRub. Catchy, eh? Sometimes a name change is appropriate. If you’re interested in its origins here’s a superbly insightful explanation from some very clever people at Stanford University.

If you fancy delving a little deeper into Google’s history click here for their full back story.

Meanwhile, what next for Google and what can we take away from what they’ve achieved to apply to what we do?

Enter stage left, very soon, Google’s Buy Button. Designed to make buying easy.

With our patience threshold diminishing and a growing appetite for impulse purchases, the Google Buy Now Button is an obvious, natural progression for the world’s number one search engine. It makes buying easy.

Soon, when we “Google something”, as well as the huge list of search results we’ll be presented with strategically placed “Buy Now” buttons.

Liz Gannes of recode.net confirmed it in this blog but her colleague Jason Del Rey warns of challenges ahead for key social media players.

The plan is that you’re quickly converted from browser to paying customer in as few clicks as possible.

It could be seen as Google playing catch-up with Amazon. It’ll be interesting to see how this evolves. No organisation is better placed to capitalise than Google. However, care is needed because if Google compromises its highly trusted and highly regarded position in the hearts and minds of its users, then other search engines are available! But for now, the quickest way to find them is to type the words “search engines” into Google.

Media Message can help you with video content to make buying easy from your organisation – call us today on 0800 977 8523 or click here to get in touch.

Buying Easy With Google Buy Now Button – Credits and Links

http://infolab.stanford.edu/~backrub/google.html

http://www.google.com/about/company/history/

https://en.wikipedia.org/wiki/Verb

https://en.wikipedia.org/wiki/The_Hoover_Company

http://recode.net/2015/05/27/google-confirms-buy-button-is-coming/

http://recode.net/2015/06/14/why-buy-buttons-will-pose-big-challenges-for-google-facebook-pinterest-and-twitter/

https://en.wikipedia.org/wiki/James_Dyson

10 click-packed years of YouTube. The world’s leading online video distribution platform and now second largest search-engine. It really doesn’t get any bigger than this.

YouTube Celebrates via its Spotlight with their own A-Z of YouTube: Celebrating 10 years #HappyBirthdayYouTube 11m+ views and counting. There’s 75 references and 18 filmmaking styles depicted in less than 3 minutes.

[youtube_sc url=”https://youtu.be/WwoKkq685Hk” modestbranding=”1″ autohide=”1″ iv_load_policy=”3″ rel=”0″]

Whether you love it, loathe it or you’re somewhere in the middle you can’t deny the ingenuity that’s gone into this gem. You can see it and more at YouTube Spotlight.

Take a look and decide for yourself-if you’re not impressed after 10 seconds go here instead and guess how many pizzas-worth of anchovies you see! You’ll be in good company, it’s also been viewed over 11m times. Can you spot the shark?

[youtube_sc url=”https://youtu.be/XvxIdkhsoqU” modestbranding=”1″ autohide=”1″ iv_load_policy=”3″ rel=”0″]

Scripps Oceanography is an unusual but highly interesting channel. It illustrates very neatly one of the key points. Specific niches are covered extremely well.

The YouTube search facility can be used to laser-target your chosen area of interest. There lies the big opportunity for smart marketeers. Hone down the target market. Narrow down the keywords. Build content and videos around the newly defined target and you have the makings of a strategy to help you to dominate your specialist area.

As YouTube celebrates, why shouldn’t you celebrate too?

If you’re trying to get heard in the digital jungle noise then YouTube is a great place to start. Without video content on YouTube you’re missing a huge opportunity for people to find you, your products, services and knowledge.

Need some help with getting it all together on YouTube? Click here to get in touch with us for a free initial consultation.

 

YouTube celebrates 10 years credits and links

https://youtu.be/WwoKkq685Hk

https://en.wikipedia.org/wiki/YouTube

https://www.youtube.com/channel/UCBR8-60-B28hp2BmDPdntcQ YouTube Spotlight

https://youtu.be/XvxIdkhsoqU Anchovies Video

Scripps Oceanography https://www.youtube.com/channel/UCw6_AmGqKxQ8lPhXYzAhpcg

https://www.youtube.com/channel/UCw6_AmGqKxQ8lPhXYzAhpcg

https://mediamessage.co.uk/contact

10 years ago today. YouTube’s first ever video was uploaded. Nothing special on first glance but it turned out to be the start of something bigger than anyone could have ever imagined.

It’s had 19.4million views, 223,000+ thumbs-up and (oddly) 11,700+ thumbs down.

YouTube’s popularity is now such that as each minute goes by another 300 hours of video is uploaded to it.

If a picture paints a thousand words then a video must cover a million words.

YouTube has become a marketing phenomenon. When YouTube co-founder, Jawed Karim uploaded his simple “Me at the zoo” piece to camera infront of the elephant enclosure, he couldn’t possibly have known the size of the beast he was unleashing.

With over 1 billion monthly users, not only is it by far the biggest video channel, it’s also the second largest search engine in the world.

If you’ve got something you want people to find YouTube is the place to show it. Happy Birthday YouTube!

Setting up a YouTube channel might seem a little daunting; if you need help then Media Message can do the heavy lifting for you. Click here to contact us for a call back today.

 

Twitter is already one of the world’s most powerful social media sharing platforms but what will happen to it now that video is added to the mix in a super-easy-to-use way?

Twiirt

It’s been possible to link videos and post to your Twitter feed before but their new Periscope feature brings video preparation and publication to a whole new level.

The app works like this: 1. Film something on your phone. 2. Edit it with drag and drop simplicity. 3. Tap to share it, within seconds.

You can even stream live video. You now have the power to become a broadcaster without setting up a network or equipment to film, process and transmit your video. No studio required!

When any of the folks you follow goes live you can jump in and share their experience, live, as it happens.

What’s this going to mean for people using Twitter to promote business?

There’s going to be some very interesting and creative ways of leveraging this incredibly powerful add-on.

Adding this tool to so many people’s phones means that there’s instantly potential video reporters on every street corner of the world.

Some are worried about copyright infringement, others concerned about security but one thing’s for certain; Harry Hill isn’t going to be short of weird and wacky clips because the amount of material to choose from is going to explode!

Veteran broadcaster Tony Blackburn started an impromptu Twitter live stream tour of Broadcasting House but had his wings clipped by bosses who said they weren’t quite decided upon how to use the new tech just yet, You can read the Independent’s full story here.

I wonder who’s going to be the first celebrity to start a broadcast then forget to disconnect and reveal something to the world that they’d rather remained private?

Video on YouTube works and we know Google loves video. The facts prove it.

Video is the future of digital marketing – see the twenty-seventh of our bite-sized video marketing facts and get in touch with us to find out more by calling 01902 296 222.

[youtube_sc url=”http://youtu.be/7RxoCqykI9M” autohide=”1″ rel=”0″]

This is one of a sequence of videos created to explain and illustrate to strength of video marketing.
You can see the previous videos in the series below.

[youtube_sc url=”http://youtu.be/m0OEIc-sy2Q” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

[youtube_sc url=”http://youtu.be/PxWIIB1ODLA” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

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[youtube_sc url=”http://youtu.be/YTmq3Jbsjzc” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

[youtube_sc url=”http://youtu.be/wRZoKzer3To” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

[youtube_sc url=”http://youtu.be/UDUmWFbKw18″ width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

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[youtube_sc url=”http://youtu.be/08Oilx5kvhs” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

[youtube_sc url=”http://youtu.be/oJSJU1vRtLI” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

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Video holds visitors on websites longer. People love video. The facts prove it.

Video is the future of digital marketing – see the twenty-sixth of our bite-sized video marketing facts and get in touch with us to find out more by calling 0800 977 8523.

[youtube_sc url=”http://youtu.be/m0OEIc-sy2Q” autohide=”1″ rel=”0″]

This is one of a sequence of videos created to explain and illustrate to strength of video marketing.
You can see the previous videos in the series below.

[youtube_sc url=”http://youtu.be/PxWIIB1ODLA” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

[youtube_sc url=”http://youtu.be/lv8CiPhvKT8″ width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

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[youtube_sc url=”http://youtu.be/sby1USSID4A” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

People aren’t put off by Video ads online – they get watched and they work. The facts prove it.

Video is the future of digital marketing – see the twenty-fifth of our bite-sized video marketing facts and get in touch with us to find out more by calling 0800 977 8523.

[youtube_sc url=”http://youtu.be/PxWIIB1ODLA” autohide=”1″ rel=”0″]

This is one of a sequence of videos created to explain and illustrate to strength of video marketing.
You can see the previous videos in the series below.

[youtube_sc url=”http://youtu.be/lv8CiPhvKT8″ width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

[youtube_sc url=”http://youtu.be/YTmq3Jbsjzc” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

[youtube_sc url=”http://youtu.be/wRZoKzer3To” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

[youtube_sc url=”http://youtu.be/UDUmWFbKw18″ width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

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[youtube_sc url=”http://youtu.be/08Oilx5kvhs” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

[youtube_sc url=”http://youtu.be/oJSJU1vRtLI” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

[youtube_sc url=”http://youtu.be/RB3k0qNn4KI” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

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This is one of a sequence of videos created to explain and illustrate to strength of video marketing.
You can see the previous videos in the series below.

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Video is quickly taking over most of the internet’s traffic. The facts prove it.

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This is one of a sequence of videos created to explain and illustrate to strength of video marketing.
You can see the previous videos in the series below.

[youtube_sc url=”http://youtu.be/wRZoKzer3To” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

[youtube_sc url=”http://youtu.be/UDUmWFbKw18″ width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

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People remember what they see and hear in a video. The facts prove it.

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[youtube_sc url=”http://youtu.be/wRZoKzer3To” autohide=”1″ rel=”0″]

This is one of a sequence of videos created to explain and illustrate to strength of video marketing.
You can see the previous videos in the series below.

[youtube_sc url=”http://youtu.be/UDUmWFbKw18″ width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

[youtube_sc url=”http://youtu.be/vjlMIMV9nKc” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

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Video performs best for getting click-throughs. The facts prove it.

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This is one of a sequence of videos created to explain and illustrate to strength of video marketing.
You can see the previous videos in the series below.

[youtube_sc url=”http://youtu.be/vjlMIMV9nKc” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

[youtube_sc url=”http://youtu.be/08Oilx5kvhs” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

[youtube_sc url=”http://youtu.be/oJSJU1vRtLI” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

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Video is the most potent marketing weapon available anywhere today. The facts prove it.

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[youtube_sc url=”http://youtu.be/vjlMIMV9nKc” autohide=”1″ rel=”0″]

This is one of a sequence of videos created to explain and illustrate to strength of video marketing.
You can see the previous videos in the series below.

[youtube_sc url=”http://youtu.be/08Oilx5kvhs” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

[youtube_sc url=”http://youtu.be/oJSJU1vRtLI” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

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People love to share video – just take a look at the stats. The facts prove it.

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[youtube_sc url=”http://youtu.be/08Oilx5kvhs” autohide=”1″ rel=”0″]

This is one of a sequence of videos created to explain and illustrate to strength of video marketing.
You can see the previous videos in the series below.

[youtube_sc url=”http://youtu.be/oJSJU1vRtLI” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

[youtube_sc url=”http://youtu.be/RB3k0qNn4KI” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

[youtube_sc url=”http://youtu.be/CJYBSeRJoRQ” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

[youtube_sc url=”http://youtu.be/bm18dg2HHJ4″ width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

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People prefer to click on a video than read text. The facts prove it.

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[youtube_sc url=”http://youtu.be/oJSJU1vRtLI” autohide=”1″ rel=”0″]

This is one of a sequence of videos created to explain and illustrate to strength of video marketing.
You can see the previous videos in the series below.

[youtube_sc url=”http://youtu.be/RB3k0qNn4KI” width=”285″ height=”161″ modestbranding=”1″ autohide=”1″ rel=”0″]

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