Perhaps this time Facebook loses friends. It was meant to be Facebook’s 12th birthday gift to its users. A celebration of users’ friends for Facebook Friends Day. The automatic creation of a “video” of selected users’ photos and timeline moments auto-edited together in a series of Polaroid-style framed images with music added. They look like this:

Facebook Friends Video Image

Maybe you got one. Maybe you didn’t. There lies the problem. Facebook didn’t actually specify their selection criteria for who did and who didn’t get their own little birthday video done for them. How to lose friends and annoy them, all in one action.

Here’s Facebook’s release about its Friends’ Day celebration.

Facebook Friends Day Photo

The event attracted plenty of other media comment. theverge.com liked the stickers, there was advice on how to watch your video in the Daily Mirror, Fortune said that Facebook users are now more connected than ever before but Ad week pointed out that you needed to have uploaded or been tagged in a certain quantity of content in order to receive one.

On Facebook people feel free to speak their mind:Facebook Loses Friends

“So let me get this straight I have friends, but I can’t celebrate them, because “there isn’t enough” to make it. Really? I know who I don’t consider a friend. Mr. Zuckerberg, you are not a friend”.

“We don’t have enough content to make a Friends Day video for you.
What a crock!!!!! I have no desire to do this now!!!!”

“Sorry! We don’t have enough content to make a Friends Day video for you.
i feel like i have been scammed. this is not fair or nice. shame on you facebook. 🙁 “

One Facebook user even shouted in block capitals as they clearly so incensed:

“VERY, VERY ANGRY AT THIS WHOLE THING, IF IT DISCRIMINATES AND PREVENTS PEOPLE FROM HAVING/MAKING THEIR OWN VIDEO. I HATE THIS. WISH IT DIDN’T EXIST.”

Nobody wants to be excluded. Facebook seems to have been perceived as the nightclub bouncer to those that it denied a video. “Your name’s not down so you’re not coming in”.

What difference would it have made to just create a 12th birthday, Friends Day video for every Facebook user? They were done using software that just scraped the users’ photos and did a best guess on who was their nearest and dearest. Maybe next time.

Oh, in case you’re interested I did get one. It was good but included some memories and connections that were best treasured on a more private basis so I chose not to publish it. Some of the others that I’ve seen have, however been fun to watch.

Facebook Loses Friends Links and Credits:

Facebook

The Verge

The Mirror

Fortune.com

Ad Week