Facebook. Love it or loathe it you can’t deny its presence or power. People have been “liking” in huge numbers for years. For many, it’s as much a part of their daily lives as waking up in the morning. What’s not to like?
With billions of users worldwide Facebook has become a monster-sized operation. On average users spend about 40 minutes a day on Facebook and smartphone users check on their accounts around 14 times each day!
How do you keep it moving forwards? How do you keep it fresh and interesting so that users stay and spend more time with you?
In total Facebook gets 1.8 million “likes” each minute and they’re now considering adding a new function to the service. A “dislike” button to accompany the “like” button so that you can give a thumbs-down instead of thumbs-up, if you disapprove of a particular post.
I question the need for this new function. After all, if you see a post you don’t like you can simply disregard it and move on with your Facebook journey. Once you’ve done that a few times with the same person’s posts, chances are you’ll decide for yourself that you don’t want to waste any more of your precious “wasted time” looking at posts from people that you don’t really see eye to eye with. That’s life. We have friends that come into and out of our lives and just a handful of true friendships that really stand the test of time.
If a casual Facebook contact posts something you disagree with, you don’t need to publicly “dislike” it and have a row about it. Just move on. We’re all different and what benefit is gained from getting in to an adversarial or confrontational exchange? You’re not going to change somebody’s core values with a thumbs-down. You’ll just generate the kind of offensive nonsense you see on YouTube comments where people hide behind the “shield of the internet” allowing them the freedom to put in writing the most vile exchanges imaginable.
Isn’t it much better to keep the positivity of “likes” and let boredom and disinterest take care of the natural withering of the stuff that you don’t like? Let them just fizzle out.
It’s not set in stone yet but in opening the discussion Mark Zuckerberg has certainly gained a huge amount of additional publicity for his brand. But it’s difficult to find fault with a person whose charity donations amounted to $1 billion in 2013.
If you’ve used Facebook for promotional purposes I’d be really interested to hear how it worked out for you and if you’d like to discuss it further you can, click here to message us, find me on Facebook here or give me a call on 07788 436400.
Facebook What’s Not To Like – Credits and Links